Our client is seeking a proactive and results-driven Marketing Specialist to take ownership of marketing initiatives that drive lead generation, improve local search visibility, and support business growth.

About the Role

This role is ideal for a hands-on marketing professional who can execute strategies, optimize digital assets, and identify opportunities to increase qualified leads and conversions. The successful candidate will play a key role in strengthening the client's online presence, expanding market reach, and ensuring marketing activities deliver measurable business outcomes.

Key Responsibilities

• Manage and maintain the client's website, including WordPress updates and ongoing optimization
• Create and optimize suburb-specific and service-specific landing pages
• Implement and manage local SEO strategies to improve search rankings and online visibility
• Conduct competitor research and identify growth opportunities
• Optimize and manage Google Business Profile listings
• Support and monitor Google Ads campaigns to improve lead generation performance
• Track marketing performance, prepare reports, and monitor key performance indicators (KPIs)
• Manage review generation initiatives and online reputation management
• Utilize AI tools, including ChatGPT, to assist with content creation and marketing workflows
• Identify and implement marketing automation opportunities and process improvements
• Support expansion into new geographic markets and service areas
• Collaborate with stakeholders to align marketing efforts with overall business objectives

Ideal Candidate

• Proven experience in digital marketing, preferably within local service-based businesses
• Strong WordPress website management skills
• Experience implementing and managing local SEO strategies
• Familiarity with Google Ads and campaign performance monitoring
• Strong analytical, reporting, and problem-solving abilities
• Comfortable using ChatGPT and other AI-powered marketing tools
• Highly organized, proactive, and capable of working independently
• Able to execute marketing strategies while continuously identifying opportunities for improvement

Important:

This role is focused on generating qualified leads and supporting business growth—not simply managing social media accounts.

Experience working with trade-based, home-service, construction, landscaping, arborist, plumbing, electrical, roofing, pest control, building, or similar local service businesses is highly preferred.

Success in this role will be measured primarily by qualified leads generated, quote requests received, and booked work secured, rather than social media engagement metrics.

We are seeking a hands-on marketing professional who can execute, optimize, and deliver measurable results—not someone whose primary focus is managing external agencies.