Job Type

• Full-time
• Work From Home
• Monday to Friday (Day Shift)

About the Role

We're looking for a creative and results-driven Social Media, SEO & Website Specialist to take ownership of our digital marketing strategy and online presence.

This role is ideal for someone who thrives on growing organic traffic, creating engaging content, improving website performance, and building brand awareness through strategic digital marketing initiatives.

If you're passionate about SEO, content marketing, WordPress, and social media—and enjoy turning data into growth—this is an exciting opportunity to make a meaningful impact while working remotely.

Key Responsibilities

SEO & Organic Growth (Primary Focus)

• Develop and execute a comprehensive SEO strategy to increase organic traffic and search rankings.
• Conduct keyword research and identify content opportunities based on customer search intent.
• Write, edit, and publish SEO-optimised blog articles and website content.
• Optimise landing pages, blog posts, metadata, headings, and internal linking structures.
• Monitor keyword rankings, website performance, and SEO metrics using analytics tools.
• Continuously identify opportunities to improve search visibility and lead generation.

Website Management (WordPress)

• Manage and maintain the company website using WordPress.
• Upload, format, and update website pages, blogs, and digital resources.
• Ensure website content remains accurate, user-friendly, and SEO optimised.
• Improve website usability, page speed, layout, and conversion performance.
• Recommend and implement enhancements to improve the overall user experience.

Content Creation

• Research industry-related topics and create informative, engaging, and easy-to-understand content.
• Translate complex information into simple, reader-friendly articles.
• Develop a consistent pipeline of SEO-focused content that supports organic growth.
• Ensure all content aligns with brand voice and marketing objectives.

Social Media Management

• Plan, create, and schedule content across Facebook, Instagram, and LinkedIn.
• Produce engaging graphics, short-form videos, and reels.
• Develop educational and awareness-focused content that builds trust and engagement.
• Monitor social media channels by responding to comments, messages, and community interactions.
• Create visual assets using Canva.

Email Marketing & CRM

• Design and distribute email campaigns using Campaign Monitor or similar platforms.
• Segment audiences and monitor campaign performance.
• Support lead nurturing and marketing workflows using HubSpot (preferred but not essential).

Analytics & Reporting

• Track and report on SEO, website, social media, and email marketing performance.
• Analyse campaign results and recommend improvements.
• Use data-driven insights to optimise content, increase engagement, and improve conversions.

What We're Looking For

Required Skills & Experience

• Proven experience in SEO and content marketing.
• Strong understanding of on-page and technical SEO best practices.
• Experience managing WordPress websites.
• Excellent copywriting and content creation skills.
• Experience managing business social media accounts.
• Proficiency in Canva for creating marketing assets.
• Experience with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar.
• Strong organisational skills with the ability to manage multiple projects independently.
• Excellent written and verbal English communication skills.

Nice to Have

• Experience within the NDIS, healthcare, disability, aged care, or community services sector.
• Knowledge of HubSpot CRM.
• Experience with Campaign Monitor, Mailchimp, or similar email marketing platforms.
• Basic knowledge of HTML/CSS.
• Experience creating and editing short-form videos for social media.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Growth in organic website traffic.
• Improvement in keyword rankings.
• Consistent publication of high-quality SEO content.
• Increased website enquiries and lead conversions.
• Growth in social media engagement and audience reach.
• Strong email marketing performance (open and click-through rates).
• Increased inbound leads through organic digital channels.